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Blellow Called Are You Listening?

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Blellow has put out the social media call to many and I want to know if you are listening? Have you answered the Blellow call to come collaborate, create and connect with other Blellow users? If you haven’t, you are missing out on some really great networking opportunities.

As one of the early Beta testers, I am proud of how Blellow has grown and flourished. The features and functionality of Blellow has been cultivated to meet the needs of the Blellow users. The interaction between users is awesome. Have a question, ask it and you are bound to get an answer quickly. You can even add kudos to your questions so that you can award the person who gives you the best answer.

I have found that Blellow has given me a platform to express myself, learn from others in a group environment and to create a sense of belonging with like-minded users. For those who are current users of Blellow, I would love to read your comments about how you are using Blellow to grow your business and to create business connections.

What’s Your Story: Part 2

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Last time, I spoke about finding your story. Having your story is great, but I also need to tell you, it’s not enough. Its a great start, and a big step, but it’s not enough. Here’s why.

Did your qualifications change? Have you learned a new skill? Have you gotten a new certification? Do you have a new project in your portfolio? Did you cut your hair? Did you wake up this morning with a headache?

Okay, that last one was a little bit ridiculous, but I still made my point. Your story is not a classic novel, your story isn’t a comic book. Your story is more like a television show. Things change, things evolve, things come and go. Yes, you could also say your story is like an autobiography, but you’d only be partially right. If you want to equate your story to an autobiography, then you’re one of those people who was famous when they were a teenager and wrote an autobiography at the age of nineteen. What about when you’re thirty, or forty, or even twenty five? What happened then? Your story for business purposes should NEVER stay stagnant, it should always be updated.

Think of a resume. You would change your resume every time something changed about your work history, or your education, or anything relevant. Your resume is just a physical representation of PART of your story, it just needs to be changed more often than a resume or any other physical representative does.

But the good thing is if you do change your story, and it either doesn’t help or hurts you in the short run, there’s nothing that says you cannot changing it back. Sometimes a step back is in reality a step forward.

What’s Your Story?

In the comments of my previous blog post on Blellow, I was asked in the comments to expand on what I meant when I write about your personal story.

Every product, every service, every business, basically everyTHING has a story. Why did you pick that brand of pasta over the other, why did you eat at one restaurant instead of the one across the street, why did you buy that computer brand instead of the cheaper one?

Because of the story each of those things that you bought was in your mind, the better story. This post will probably sound very Seth Godinish, and to be honest, he is one of the biggest pushers of the idea.

The story that you need to create is what will make people choose you over someone else. The story that you create will tell everyone what they need to know about you, without you having to say a word. Your website, your bio, your clients, you yourself; all of this is within your story.

For example; this is my Twitter bio:

Freelance/blogger for hire. creative thinker, technology dork, music geek, free minded, passionate, curious, husband, creator, and marketing guy.

In short form, this is my story. It presents a certain image in a potential client’s mind, in my followers’ minds, in the mind of someone who happened across my page however they did. Twitter bios are literal interpretations of your story, since you need to use words. Your bio picture also is part of your story. Your bio is you. You are your bio. If you are looking for a particular type of client, your story will present that. As also previously stated don’t just put stuff in your story for it to be there, because it will be obvious once things actually get going. Clients and viewers and others can smell bullshit. If you manage to fool them once, they will not fall for it again. Neither will people they tell, and so on.

Who are you? What do you want? What do you have? What do you do?

Answer those questions honestly, and you’re on your way to crafting your story. It’s as simple or as complex as you want it to be… just make sure it is YOUR story you are telling. You may already be telling a story, whether you know it or not. Please know it. Please.

How To Compete As a Part Timer

I’ve done a few posts about part time freelancing over the past few weeks, and I hope they’ve made sense. Breaking into freelancing as a part timer is a viable option for some, as is actually STAYING part time. One thing I haven’t really discussed is how to actually compete with all the fulltime freelancers out there.

Honestly, its simple. You need to have a good story. You need to be able to let people know why you are the right one for the job, no matter how many projects you accept or how much time you spend on them.  A great story told by a part time freelancer will always beat a mediocre story by a fulltime freelancer, or a fulltime professional for that matter. You just need to find the right people to tell your story to.

Don’t craft your story and jump right in and start flinging it around, either. Once you have your story, put it out there and see if anything happens. You can always tweak your story as you go along if you notice something that’s attracting the wrong types of assignments. Don’t be afraid of anything that comes to you. You are never under any obligation to accept something that is offered to you. Don’t wait too long to find something though, because that may mean your story needs some work.

Some people would say to find a freelancing network site and concentrate on the short term or smaller payout jobs, because the full time folks don’t want those. Bullshit. A fulltimer is just as likely to take something they can fire off quickly if they have the time and the skills to do it. Go after those long term deals, and you can use your part time status as an advantage. I’m not going to tell you how. You need to use your story to tell a potential client why you are the one for the job.

To tie back to my earlier posts, do your thing, don’t do something because you feel you have to, or because it’s presented. Be yourself; don’t try to be someone else, because you are not. Don’t be afraid to take that no pay assignment or offer up yourself for no pay at first — but don’t forget to ask for recommendations if you do free work — they can be, and usually are more valuable than money.

You can compete with anyone, even if the next job is your first one. If the job is right for you, and your story shows that, it doesn’t matter who the other people are, the job is yours. Take it.

Chase Your Passion

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passion

For some of us it’s Guitars, for other it’s Star Trek, the more sensible ones prefer a walk in the country or relaxing on beaches.  Yes folks, we are talking about Passion.  I would urge you (especially males) to brace yourself for use of the L word more than once in the following.

Before I started the journey of freelancing and self employment I worked for several years in a UK Government department, believe me - you don’t want to know the details, there is no point us both being bored. During my time there I learned a lot, how to prepare budgets, project management, staff management, high level communication and diplomacy…. and much much more. The one thing that I didn’t learn was how to give it 110% of my energy, how to get excited about getting up in the morning and commuting, how to pass my infectious enthusiasm onto others about my work.  And the reason?  My passion slept in a different bed!

So after several years,  several very nice pay rises and promotions I walked away.  I took probably the most foolish step in my life to date and gave up my families financial security to find Love. I wanted to wake up in the morning excited about my day, I wanted to be able to work late into the night and smile about doing it.  I took a giant leap and didn’t look back, it hasn’t been a fairytale whirlwind romance and it hasn’t been easy, but the reason I can weather all storms is that I love what I am doing and my passion to do it is stronger than my desire to quit!

More Powerful Than A Teenagers Hormones - Passion

I am pretty sure that at least one person reading this will know that their passion in life is to create a gingerbread house and spend their last days eating the roof.  Sadly, that passion will not translate well into a freelance environment.  The main reason is one I mentioned earlier, to succeed in working out your passion you must be able to enthuse others about your passion. Your infectious love of ‘whatever’ will spread to those around you, nothing creates a culture of excitement and anticipation like a ‘genuinely’ passionate person.  Take careful note of the word genuine, that is important!

A factor that always features highly in ‘Working for Love’ is the issue of actually making a wage from it.  Many a successful artist has died penniless and in these financially uncertain times our head often rules our hearts, and to a certain extent we have to be realistic.  But I urge you to not let the love of your lives get sidelined for the sake of fear, which by the way, is the only thing that can truly quench your  passion.

If you didn’t see it, take a look at THIS BLOG POST by Mark Sherrick which gives thought to stepping into the world of freelance while still earning a wage. I would lay odds on this being the most practical method of making the switch from Employee to Freelancer, not the path I took but I did say I was foolish!

There are a few things which I have deliberately not discussed here, such as ‘finding your passion’ and ‘making sure you’ll love it in the morning syndrome’ which are very real issues if you’re thinking of taking the leap. But these are probably book worthy as opposed to bloggable topics.  In my next blog post I am going to be looking at how to apply your passion in a practical way and how to creatively implement what others will tell you is a hobby or infeasible idea.

To round up this post I will share a little story.

I have a friend who used to be an air host(not ess…), he loved the travelling aspect of his job, and loved the world, seeing new places, finding hidden gems in far flung corners, but he hated the actual air hosting side of his work which pretty much confined him to the interior of either planes or hotel rooms at airports. While he carried on his work he started a small blog, writing about the places he would discover on his travels. Within a year he had a large following (mainly from people in the same line of work) and he created a membership site with access to more in depth reviews and discoveries.  He contacted me a few months ago to tell me he had quit his job and had been offered a permanent role doing exactly the same thing for a large well known website.  By unleashing his passion, and a small amount of business acumen, my friend is now living his Passion, and loving every minute of it.

Lenny Kravitz says it best…. “Let Love Rule”.