Last time, I spoke about finding your story. Having your story is great, but I also need to tell you, it’s not enough. Its a great start, and a big step, but it’s not enough. Here’s why.

Did your qualifications change? Have you learned a new skill? Have you gotten a new certification? Do you have a new project in your portfolio? Did you cut your hair? Did you wake up this morning with a headache?

Okay, that last one was a little bit ridiculous, but I still made my point. Your story is not a classic novel, your story isn’t a comic book. Your story is more like a television show. Things change, things evolve, things come and go. Yes, you could also say your story is like an autobiography, but you’d only be partially right. If you want to equate your story to an autobiography, then you’re one of those people who was famous when they were a teenager and wrote an autobiography at the age of nineteen. What about when you’re thirty, or forty, or even twenty five? What happened then? Your story for business purposes should NEVER stay stagnant, it should always be updated.

Think of a resume. You would change your resume every time something changed about your work history, or your education, or anything relevant. Your resume is just a physical representation of PART of your story, it just needs to be changed more often than a resume or any other physical representative does.

But the good thing is if you do change your story, and it either doesn’t help or hurts you in the short run, there’s nothing that says you cannot changing it back. Sometimes a step back is in reality a step forward.