In the comments of my previous blog post on Blellow, I was asked in the comments to expand on what I meant when I write about your personal story.

Every product, every service, every business, basically everyTHING has a story. Why did you pick that brand of pasta over the other, why did you eat at one restaurant instead of the one across the street, why did you buy that computer brand instead of the cheaper one?

Because of the story each of those things that you bought was in your mind, the better story. This post will probably sound very Seth Godinish, and to be honest, he is one of the biggest pushers of the idea.

The story that you need to create is what will make people choose you over someone else. The story that you create will tell everyone what they need to know about you, without you having to say a word. Your website, your bio, your clients, you yourself; all of this is within your story.

For example; this is my Twitter bio:

Freelance/blogger for hire. creative thinker, technology dork, music geek, free minded, passionate, curious, husband, creator, and marketing guy.

In short form, this is my story. It presents a certain image in a potential client’s mind, in my followers’ minds, in the mind of someone who happened across my page however they did. Twitter bios are literal interpretations of your story, since you need to use words. Your bio picture also is part of your story. Your bio is you. You are your bio. If you are looking for a particular type of client, your story will present that. As also previously stated don’t just put stuff in your story for it to be there, because it will be obvious once things actually get going. Clients and viewers and others can smell bullshit. If you manage to fool them once, they will not fall for it again. Neither will people they tell, and so on.

Who are you? What do you want? What do you have? What do you do?

Answer those questions honestly, and you’re on your way to crafting your story. It’s as simple or as complex as you want it to be… just make sure it is YOUR story you are telling. You may already be telling a story, whether you know it or not. Please know it. Please.